As DevUnit team, we developed Sama Lenses as a modern, fast, and visually appealing e-commerce platform dedicated to beauty and fashion lenses.
Our main goal was to design an elegant, conversion-driven website that enhances the brand’s online presence and provides customers with a seamless shopping experience — from discovery to checkout.

Below is a summary of the full project lifecycle — from requirement analysis to design, implementation, and optimization.

Requirements Gathering

We collaborated with Sama Lenses team to understand their brand identity, target audience, and e-commerce objectives.

Functional requirements included:

• Displaying contact lens collections by color, type, and brand.

• Implementing an easy-to-use shopping cart and checkout system.

• Integrating a secure payment gateway and customer contact form.

• Enabling multi-language support for broader market reach.

Non-functional requirements focused on:

• Fully responsive design optimized for mobile and tablet users.

• Fast loading speed and optimized image delivery.

• SEO-ready structure for better search visibility.

• Smooth, intuitive navigation to enhance user experience and reduce bounce rates.

Competitor benchmarking ensured that the final design aligned with industry-leading beauty and fashion e-commerce standards.

Planning Phase

We outlined a clear sitemap covering essential pages: Home, Shop, About, Products, and Contact.

Our planning process included:

• Defining content hierarchy to prioritize product display and shopping flow.

• Setting milestones for UI design, development, testing, and deployment.

• Selecting secure hosting with SSL certification and backup automation.

An Agile project management approach was used to ensure flexibility, timely updates, and transparent collaboration with Sama Lenses team.

Implementation and Design Phase

The website was developed using WordPress + WooCommerce + Elementor, ensuring scalability, simplicity in management, and a refined visual presentation.

Key highlights:

• Dynamic product galleries with advanced filtering and smooth image transitions.

• Integrated shopping cart and checkout process optimized for speed and ease of use.

• Secure payment integration and multi-language functionality.

• Image compression and lazy-loading to maintain high performance without compromising quality.

The design style reflects modern elegance — combining minimal layouts, soft color tones, and subtle animations for a premium retail experience.

Security & Optimization

We implemented strong security and performance measures:

• HTTPS/SSL encryption for all data transactions.

• Firewall protection and reCAPTCHA validation to prevent spam or malicious activity.

• Caching, CDN integration, and image optimization for fast global performance.

• Regular backups and update monitoring for system reliability.

Testing and Launch

Before going live, our QA team performed comprehensive testing to ensure a flawless user experience:

• Cross-browser and cross-device compatibility checks.

• Functional testing for checkout, forms, and payment processing.

• SEO validation and performance benchmarking.

• Final User Acceptance Testing (UAT) with Sama Lenses management before deployment.

Conclusion

Sama Lenses project demonstrates DevUnit’s ability to deliver elegant, high-performing, and conversion-focused e-commerce platforms.
We successfully created a secure, responsive, and visually refined website that enhances Sama Lenses’ digital presence — providing customers with a smooth, enjoyable, and trustworthy shopping experience.